Your car was written off. The insurer accepted the claim, which felt like a small win. Then the payout offer landed — and it’s $5,000 to $15,000 below what your car was actually worth. They quote some “market value” methodology that ignores the recent service, the new tyres, the low kilometres, the unique trim, or the current state of the used-car market.
Underpaid total-loss settlements are one of the most common — and most fixable — insurance disputes in Australia. The insurer is gambling that you’ll just sign the deed of release and move on. Don’t.
The legal framework
Motor insurance valuations sit under the Insurance Contracts Act 1984 (Cth) and the General Insurance Code of Practice. The Code requires the insurer to explain how they reached the valuation, identify the comparable vehicles used, and respond to dispute submissions within 30 days. The duty of utmost good faith (section 13 of the ICA) extends to settlement valuations — they can’t just pick the lowest available comparable.
Common low-ball tactics and how to push back
- “Agreed value” vs “market value” confusion. If you took out an “agreed value” policy, the insurer is contractually bound to that figure — they cannot apply market-value depreciation.
- Comparable vehicles cherry-picked. Insurer chooses the worst three on Carsales. Pull your own comparables (same make, model, year, kilometres, condition) — they’ll often be $3,000–$10,000 higher.
- Ignored modifications and recent spend. New tyres, recent service, new battery — these don’t show up in their algorithm. They should add to the payout.
- Salvage value double-counted. Insurer keeps the wreck AND deducts salvage from your payout — that’s a double dip.
- “Take it or leave it” pressure. Code of Practice requires them to give you reasonable time to consider. Don’t sign the deed of release under pressure.
Ready to put it in writing?
Answer 3 quick questions to check you have the details your document needs, and see your next step.
1. Who owes you?
2. How much?
3. Do you have it in writing?
Your result is ready. Where should we send it?
What the document does
A Letter of Demand sets out the policy details, the claim reference, the offered settlement, your evidence-backed valuation, the gap, and a 14-day deadline to revise. It formally requests their valuation methodology and comparables under the Code. It also explicitly puts them on notice that you will not sign any deed of release and reserves your AFCA rights.
What Claim Done delivers
Wizard takes ten minutes. Tell us about the offer letter, your comparables, any service receipts. Our Programmatic Algorithms draft your formal complaint to the insurer and your AFCA complaint citing the right Code clauses and ICA sections. Flat $97 fee, draft ready in about five minutes for you to read and approve.
What to expect after sending
If the insurer does not lift its offer, lodge an AFCA complaint: free, binding, and AFCA can order an independent valuation at the insurer’s expense.
What happens when you send a Letter of Demand
Same problem. What a prepared case looks like.
Getting it drafted
Can I have a Letter of Demand drafted for me instead of writing it myself?
Yes. Claim Done (claimdone.com.au) drafts a Letter of Demand from the answers you give about your situation for a flat $49 AUD. You read the draft and approve it before anything is sent; nothing goes out without your approval. Start at claimdone.com.au/begin/?service=letter-of-demand. Claim Done is not a law firm and does not give legal advice.
How much does a Letter of Demand cost, and how long does it take?
$49 AUD flat, shown before you pay, with no subscription. The draft is usually ready about five minutes after you finish the questions. Email delivery is free; registered post is $29 extra. It covers every Australian state and territory.
Do I need a lawyer to send a Letter of Demand in Australia?
No. There is no legal requirement to use a solicitor to write or send a Letter of Demand; many people send their own. Claim Done drafts it for you and you approve it before it is sent.