Sub-Zero fridges. Wolf cooktops. Miele dishwashers. Gaggenau ovens. ASKO laundry. These appliances cost $5,000 to $25,000+ each. Their owners reasonably expect them to last 15–20 years. When one fails after 4 years and the manufacturer points at the expired voluntary warranty, the response many Australian consumers don’t realise is available is: Australian Consumer Law guarantees override voluntary warranties.
The “reasonable durability” principle
Under the Australian Consumer Law, every product carries a non-excludable consumer guarantee that it will be of acceptable quality — which includes reasonable durability. What’s “reasonable” depends on the type of product, the price paid, and any representations made at sale.
For premium kitchen appliances, there is no fixed number of years. A $15,000 fridge that fails after 4 years may not have been of reasonable durability, even if the voluntary 2-year warranty has expired.
What the law says
Under section 54(2) and (3) of the Australian Consumer Law, durability is part of acceptable quality, and the price paid is one of the matters that decide what a reasonable consumer would expect. The ACCC’s consumer guarantees page explains how these rights work alongside a manufacturer’s warranty.
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Common manufacturer pushbacks
- “The warranty has expired.” Voluntary warranties don’t override ACL guarantees.
- “The repair is uneconomical.” Then it’s a major failure and you’re entitled to a refund or replacement.
- “You should have bought extended cover.” Extended warranties are voluntary; ACL rights aren’t.
- “This is normal wear.” A compressor failing in a fridge after 4 years isn’t normal for the price point.
- “The retailer is responsible, not us.” Both can be liable. The manufacturer’s representations and warranties run to the consumer directly.
The Letter of Demand
The letter:
- Identifies the appliance (make, model, serial, purchase date, price, retailer)
- States the failure and any independent assessment of repair cost
- Cites the ACL acceptable-quality and reasonable-durability provisions
- States what’s reasonable to expect for the price paid
- Demands remedy (repair at manufacturer expense, replacement, or refund)
- Sets a deadline (typically 14–21 days)
- Names the escalation path: state tribunal, ACCC, Fair Trading
Flat fee
The wizard asks for the appliance details, the failure, the cost paid, and any independent assessment. Our Programmatic Algorithms draft a letter focused on reasonable-durability principles, addressed to the retailer.
Send a formal Letter of Demand. Done in about 5 minutes.
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What happens when you send a Letter of Demand
Same problem. What a prepared case looks like.