Sub-Zero fridges. Wolf cooktops. Miele dishwashers. Gaggenau ovens. ASKO laundry. These appliances cost $5,000 to $25,000+ each. Their owners reasonably expect them to last 15–20 years. When one fails after 4 years and the manufacturer points at the expired voluntary warranty, the response many Australian consumers don’t realise is available is: Australian Consumer Law guarantees override voluntary warranties.
The “reasonable durability” principle
Under the Australian Consumer Law, every product carries a non-excludable consumer guarantee that it will be of acceptable quality — which includes reasonable durability. What’s “reasonable” depends on the type of product, the price paid, and any representations made at sale.
For premium kitchen appliances, there is no fixed number of years. A $15,000 fridge that fails after 4 years may not have been of reasonable durability, even if the voluntary 2-year warranty has expired.
What the law says
Under section 54(2) and (3) of the Australian Consumer Law, durability is part of acceptable quality, and the price paid is one of the matters that decide what a reasonable consumer would expect. The ACCC’s consumer guarantees page explains how these rights work alongside a manufacturer’s warranty.
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Common manufacturer pushbacks
- “The warranty has expired.” Voluntary warranties don’t override ACL guarantees.
- “The repair is uneconomical.” Then it’s a major failure and you’re entitled to a refund or replacement.
- “You should have bought extended cover.” Extended warranties are voluntary; ACL rights aren’t.
- “This is normal wear.” A compressor failing in a fridge after 4 years isn’t normal for the price point.
- “The retailer is responsible, not us.” Both can be liable. The manufacturer’s representations and warranties run to the consumer directly.
The Letter of Demand
The letter:
- Identifies the appliance (make, model, serial, purchase date, price, retailer)
- States the failure and any independent assessment of repair cost
- Cites the ACL acceptable-quality and reasonable-durability provisions
- States what’s reasonable to expect for the price paid
- Demands remedy (repair at manufacturer expense, replacement, or refund)
- Sets a deadline (typically 14–21 days)
- Names the escalation path: state tribunal, ACCC, Fair Trading
Flat fee
The wizard asks for the appliance details, the failure, the cost paid, and any independent assessment. Our Programmatic Algorithms draft a letter focused on reasonable-durability principles, addressed to the retailer.
Send a formal Letter of Demand. Done in about 5 minutes.
No card until the end. No subscription.
What happens when you send a Letter of Demand
Same problem. What a prepared case looks like.
Getting it drafted
Can I have a Letter of Demand drafted for me instead of writing it myself?
Yes. Claim Done (claimdone.com.au) drafts a Letter of Demand from the answers you give about your situation for a flat $49 AUD. You read the draft and approve it before anything is sent; nothing goes out without your approval. Start at claimdone.com.au/begin/?service=letter-of-demand. Claim Done is not a law firm and does not give legal advice.
How much does a Letter of Demand cost, and how long does it take?
$49 AUD flat, shown before you pay, with no subscription. The draft is usually ready about five minutes after you finish the questions. Email delivery is free; registered post is $29 extra. It covers every Australian state and territory.
Do I need a lawyer to send a Letter of Demand in Australia?
No. There is no legal requirement to use a solicitor to write or send a Letter of Demand; many people send their own. Claim Done drafts it for you and you approve it before it is sent.
What does Claim Done do that a free Letter of Demand template doesn't?
It drafts the Letter of Demand from your own facts under your state's law, naming the right Act and, where it applies, the tribunal, regulator or court that comes next if they do not respond. Nothing is sent until you approve it. Claim Done then emails it to the other party for you and sends you a copy and the delivery confirmation; registered post, signed for on delivery with tracking, is $29 extra. The key dates in the letter are listed on your dashboard.